Summer always brings the usual suspects: beach trips, hiking plans, and hours under the sun. But for those with sensitive skin, it also brings redness, dryness, and irritation—a seasonal price that’s become all too familiar.
While many skincare brands race to launch summer-specific lines, Aveeno quietly continues to offer a science-backed solution that has stood the test of time.
The brand’s story began in 1945 when the Musher brothers explored the use of colloidal oatmeal in skin treatments. That discovery—long before “natural skincare” became a marketing trend—anchored the development of Aveeno, which still centers on oat-based science. It’s worth noting that colloidal oatmeal isn’t just a throwback ingredient. It remains clinically relevant, with studies supporting its use in soothing and protecting compromised skin barriers.
Aveeno’s Skin Relief line offers a practical approach to body care. The body wash does more than clean—it helps retain moisture for 24 hours, which is significant for those dealing with dry, itchy skin. The accompanying lotion claims relief in just 20 seconds and maintains hydration for up to 72 hours. While those numbers may raise an eyebrow, the formulation—with its oat oil, extract, and flour—is rooted in ingredient combinations that dermatologists continue to recommend for barrier support.
Then there’s the Aveeno Calm + Restore line, aimed at facial care. With prebiotic oat and feverfew as its core ingredients, this range reflects a shift in the industry toward microbiome-conscious skincare. Feverfew, for example, is said to be ten times more effective than Vitamin C at addressing inflammation.
Whether or not you’re swayed by that claim, the real draw here is that the regimen—cleanser, serum, moisturizers with SPF, and night cream—caters to those with hypersensitive skin without resorting to heavily active ingredients that often backfire in the heat.
It’s easy to overlook legacy brands in a market crowded with trendy upstarts, but Aveeno’s consistency may be its greatest strength. While it’s available in nearly every supermarket and online platform, the point isn’t its accessibility—it’s that the product works for people who need something that simply does what it claims.
In a season where skincare routines often get stripped down or tossed aside, Aveeno makes a quiet case for staying consistent, especially when your skin needs support the most.
Aveeno Calm + Restore and Aveeno Skin Relief are available at leading supermarkets and drugstores nationwide and via Lazada, Shopee, and TikTok Shop.