A powerful partnership of women empowerment

Actress Maja Salvador and entrepreneur Rhea Anicoche-Tan exemplify women empowerment through collaboration, mutual support, and, yes, kindness. Their deep personal and professional bond shows how women can uplift one another while redefining strength and success.

Their collaboration serves as a reminder that women’s empowerment thrives in a community where women support, celebrate, and empower one another.

The actress, whose career has evolved over the years, found new purpose in her role as an endorser for Beautederm, a skincare brand led by Anicoche-Tan. For the past four years, Maja has been more than a brand ambassador; she has embraced self-care, a practice she values even more since becoming a mother. 

“It’s like when I became a mom, I started to appreciate beauty products more,” she shared. She credits Beautederm’s CEO, whom she affectionately calls “Aunt Rei,” for guiding her through the beauty industry and encouraging a healthier mindset

Anicoche-Tan has been a guiding presence in Maja’s life, and their relationship extends far beyond business. Maja even personally chose Anicoche-Tan to be one of the principal sponsors at her wedding. 

“Family talaga,” Maja remarked. “You can feel from her whether a person is genuine or not,” Maja added, speaking to Anicoche-Tan’s authenticity and the trust they share.

Anicoche-Tan expresses deep gratitude for Maja’s constant support. As the CEO of Beautederm, Anicoche-Tan recently celebrated the company’s 15-year journey, recognizing the importance of strong women like Maja in her success. 

“I’m so grateful for my babies who are always there,” Anicoche-Tan said, pointing to the value of a supportive network. 

For Anicoche-Tan, empowerment is not limited to self-care; it involves cultivating a deeper sense of purpose and contributing to the lives of others. 

“True woman’s glow comes from generosity and kindness. Beauty fades, but the way you make others feel never does,” she explained.