TCL Electronics, the world’s second-largest TV brand and a global leader in consumer electronics, has renewed its partnership with actress Kathryn Bernardo for the third consecutive year.
The contract was signed on Jan. 23 at Studio Simula, with TCL executives Shae Xiaoling Yu, Deputy Marketing Director, and Joseph Cernitchez, Brand Manager, joined by Kathryn’s co-manager Lulu Romero and Francis Kalayaan A. Vidanes of VCM The Celebrity Source.
Joseph Cernitchez shared his excitement about the continued collaboration, noting, “Kathryn’s authenticity and connection with our audience have played a key role in effectively communicating our ‘Inspire Greatness’ message over the past two years.”
Kathryn expressed gratitude for TCL’s trust, sharing how the brand has positively impacted her daily life. “I absolutely love my TCL QLED PRO TV. The picture quality is amazing, and it’s perfect for unwinding after a busy day,” she said. “TCL’s products are tailored for Filipinos, offering high-quality entertainment and connectivity that make technology more accessible.”
As part of TCL’s 25th anniversary celebration in the Philippines, Kathryn will continue to lead marketing campaigns for TCL’s key product lines, including TVs, washing machines, air conditioners, and refrigerators.
Kathryn concluded, “It’s been an amazing journey with TCL. Celebrating their 25th year in the Philippines makes this experience even more special. We’ve grown together, and I’m excited for what’s to come.”