Fashion brand Gap is hitting the right note with its holiday campaign, “Give Your Gift,” which features social media-native talents and rising stars from the music industry.
The campaign, featuring an a cappella rendition of Janet Jackson’s hit “Together Again,” emphasizes creativity and connection through style and music.
The campaign showcases Gap’s CashSoft knit collection, renowned for its cashmere-like softness, now updated with fresh textures, stitches, and colors. Featured items include the CashSoft Crewneck Sweater, Relaxed Sweater Polo, and Oversized V-Neck Sweater, all available in festive and neutral tones. The collection, alongside Gap’s iconic denim, classic shirts, and hoodies, offers versatile gifting options for the season.
“Gap’s goal is to deliver style-led content and quality products to our customers wherever they are,” said Fabiola Torres, Gap’s chief marketing officer. “This campaign celebrates creators’ originality and champions cultural connections.”
Directed by Samuel Bradley, the campaign features talents including Hana Effron, Lamont Landers, Nyjah Music & Zyah Rhythm, Liamani, Aneesa Strings, Paige Fish, Amaria, and PawPaw Rod.
The “Give Your Gift” campaign launched globally in November, with the CashSoft collection available in Gap stores and online. In the Philippines, Gap stores include locations at Ayala Malls Manila Bay, Glorietta 4, Shangri-La Plaza, SM Mall of Asia, Trinoma, Alabang Town Center, SM Megamall, and Abreeza Davao. Online shopping is available at gap.com.ph.
In the Philippines, Gap is exclusively distributed by Specialty Lifestyle Concepts, Inc., a member of SSI Group, Inc.
