PLDT Inc. and its wireless unit Smart Communications, Inc. supported the return of Bacolod City’s MassKara Festival 2024 with on-ground activities and enhanced network infrastructure.
“Our network expansion in Bacolod City reflects our dedication to enhance the festival experience for both locals and tourists and to empower the entire community with fast and reliable connectivity, ensuring that everyone can fully enjoy the celebrations,” said Debbie Hu, PLDT and Smart First Vice President and Head of Network Build, Operations and Management.
“These network upgrades will continue serving Bacolodnons beyond the festival season, enabling local businesses to thrive in an increasingly digital economy, boosting jobs, and fostering economic growth in the city and the region,” she added.
Smart also set up sales booths and provided merchandising support during the festival, offering special promos. The company sponsored the Ms. Bacolod MassKara 2024 pageant, introducing a text polling system for public voting and awarding smartphones as prizes.
Improved network capacity enabled thousands of attendees to share their festival experiences online.
Smart’s initiatives align with its efforts to bridge the digital divide and contribute to the United Nations Sustainable Development Goals, particularly SDG 9 on industry, innovation, and infrastructure.
