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Monday, February 17, 2025

Fendi eyes the future with bold campaign

Italian luxury fashion house Fendi has launched its “Fendi Eyes” capsule collection in time for Lunar New Year 2025 and its 100th anniversary. The collection reimagines the brand’s iconic designs with a festive and modern twist, blending tradition and bold creativity.

The capsule collection features the signature ‘monster eye’ motif which was first seen in the Spring/Summer 2014 Bag Bugs charms

The lineup features a playful take on the signature “monster eye” motif, first seen in the Spring/Summer 2014 Bag Bugs charms. This design now appears on Fendi’s signature Mini Peekaboo and Baguette bags for women, crafted in black archival styles and new pink and yellow leather editions. Accessories like the Fendi Roll, Mon Trésor mini bags, pouches, wallets, and card cases also showcase the eye motif, along with fashion jewelry and Nano Baguette charms.

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For men, the collection includes the Peekaboo ISeeU Small and Baguette Soft Trunk bags in black Cuoio Romano leather, paired with the Fendi Strike Mini backpack and FF jacquard accessories. Fendi Flow sneakers and ready-to-wear items also feature a refined version of the Fendi Eyes alongside the Fendi Roma logo.

Thie design is now featured on Fendi’s iconic Mini Peekaboo and Baguette bags for women, available in black archival styles as well as new pink and yellow leather editions

The collection revisits the orchid print from Spring/Summer 2015, blending soft pink, beige, and red hues with the Fendi Eyes motif on women’s clothing and textiles. Men’s pieces highlight a cartoon-inspired, multicolored FF logo across apparel and leather goods.

The Fendi Eyes collection is now available in select boutiques and online at fendi.com.

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