The Philippines is teeming with stunning spots and dazzling destinations. But the problem with our tourism is that only the popular places are accessible to the public and the not-so-known sites are difficult to reach.
In a bid to boost our local tourism, Nissan Philippines, Inc. recently signed a memorandum of agreement with the Philippine Tourism Promotions Board, the marketing and promotions arm of the Tourism department, to launch its “Visit the Philippines, Drive to Discover with Nissan” program. The campaign aims to strengthen road travel to specific tourist destinations recommended by the TPB.
Leading the signing of the Memorandum of Agreement were TPB chief operating officer Domingo Ramon “Chicoy” Enerio III and NPI president and managing director Antonio Zara. Also present at the event were TPB project development officer Milo Oropeza and NPI general manager for marketing SJ Huh.
During the ceremony, Zara said, “We believe that the Philippines has a lot to offer by way of classic destinations and undiscovered spots alike.
“We intend to support the DOT, through its marketing and promotions agency, the TPB, by offering our revitalized fleet for the road trips,” he added.
The fleet includes Nissan’s new Juke sport crossover, the all-new NP300 Navara, the all-new NV350 Urvan, the X-Trail, and the new sedan models Almera, Altima and Sylphy.
“By working together with the DOT through the TPB, we hope to raise awareness on the tourism possibilities by highlighting discoveries waiting to be revealed through road travel,” Zara said. “It’s not just about getting to the destination, it’s also making the journey itself an exciting and enjoyable experience.”
The “Visit the Philippines, Drive to Discover with Nissan” campaign will run for one year, beginning November 2015 until late 2016.