As part of its 100-year commitment to Nourishing Goodness
In celebration of its centennial year, Del Monte Philippines has launched its “Nutri-licious” advocacy—a nationwide campaign designed to empower Filipino families, especially moms, to serve nutritious, affordable meals that can help combat malnutrition at home.
According to national data, 1 in 4 Filipino children under five suffer from stunted growth—a condition that severely affects a child’s health and future potential. In response, Del Monte has partnered with the Philippine Stakeholders for Nutrition and Dietetics (PSND), a network of over 1,000 licensed nutritionists, to co-develop budget-friendly, science-backed meal plans that cost less than Php200 for a family of 4–5.
The campaign highlights familiar household staples, including:
- Del Monte Tomato Sauce, enriched with LycoNutrients™ (a blend of lycopene, iodine, and vitamins A and C),
- Del Monte Pineapple Solids, the “Superfruit ng mga Ulam,” rich in vitamin C and fiber, and
- Del Monte 100% Pineapple Juice ACE, featuring “PinaPhyto-Five” benefits based on University of San Agustin research.
Del Monte’s trusted Kitchenomics platform will serve as a digital hub for these nutritious recipes, supported by QR code links on campaign materials to make healthy cooking even more accessible.
More than a marketing push, Nutri-licious reflects a deeper mission: making good nutrition a daily habit—one mom, one meal, one family at a time.
