Women are increasingly driving the transformation of the business process outsourcing industry as automation and artificial intelligence reshape the digital customer experience landscape. At TELUS Digital Philippines, women now represent 54 percent of the total workforce and hold half of all managerial to executive positions, according to company data released for Women’s Month.
The shift toward a digital-heavy economy has prompted the IT and digital customer service sectors to prioritize continuous learning. TELUS Digital Philippines country vice-president Anne Muñoz said that while technology is transforming industry operations, people remain at the center of the change through empathetic support and personalized strategies.
Muñoz said that ensuring women have access to leadership opportunities empowers them to grow alongside the changing workplace.
The company reported that women accounted for 58 percent of participants in its TELUS Digital University learning initiatives in 2025. That figure rose to 59 percent as of February 2026. Internal data further indicated that female participants recorded a 243 percent repeat enrollment rate in 2025, with many employees completing 2 or 3 development courses within a single year.
“As new technologies reshape the workplace, we’re committed to staying at the forefront by providing our team members with access to continuous learning and development opportunities,” Muñoz said. She said that fostering skills in communication and digital capabilities ensures teams are equipped to thrive in an ever-evolving digital world.
Employees have identified communication, leadership, data analytics and AI fundamentals as the primary skills they seek to enhance. To meet these demands, the company structured its development programs into 3 tracks focused on customer mastery, people management, and analytical capability. These tracks are designed to support long-term career mobility and promotion readiness within the organization.
The company also maintains gender parity across its leadership ranks, including identical representation at the executive level and a female majority at the director level. To support this pipeline, the company teamed up with the University of Asia and the Pacific Continuing Real-World Education to deliver a leadership program through Connections, the company’s women’s network. The initiative focuses on executive presence and professional confidence for women in senior roles.
Muñoz said that investing in women through mentorship and leadership opportunities builds a stronger pipeline of leaders and brings broader perspectives into business decisions. For TELUS Digital Philippines, the focus remains on ensuring women are not only prepared for the future of work but are actively contributing to its evolution.
