Premium new energy vehicle brand Denza has launched retail operations in the Philippines, opening flagship dealerships in Metro Manila and Cebu and accepting reservations for its initial lineup.
The expansion marks a key step for the premium arm of Chinese automaker BYD in the country. Inauguration rites were led by BYD Asia-Pacific sales division general manager Liu Xueliang and BYD Philippines country head Adam Hu alongside local dealer partners.
Liu announced that the Denza D9 multi-purpose vehicle will carry a suggested retail price of P4.29 million, with a limited introductory offer of P3.99 million for the first 300 units.
“Denza represents a new standard of premium mobility, where advanced technology enhances comfort and sustainability meets performance,” Liu said.
The dealerships are operated in partnership with ACMobility Premium Dealership Inc., Harmony New Energy Auto Service Philippines Ltd. Corp. and E-Vantage Motors Inc.
Under ACMobility, Denza Alabang and Denza Cebu operate as full-service facilities. The Alabang branch, located along Alabang–Zapote Road, spans 5,410 square meters and features an eight-vehicle showroom and a 12-bay service center. In Cebu, the 3,680-sqm facility on A. Soriano Avenue can display seven vehicles and houses an eight-bay aftersales center.
Harmony manages Denza Makati on Chino Roces Avenue. The 2,500-square-meter showroom displays seven vehicles and includes a nine-bay aftersales center.
In San Juan, E-Vantage Motors Inc. operates an interim pop-up store at Greenhills Mall and a display at The Podium. E-Vantage Motors dealer principal Walter Alvarez said the pop-up drew nearly 20 registrations on its first day.
Reservations are open for four models set to debut this year, led by the D9 and the Z9 GT coupe-style sedan, as well as two variants of an off-road SUV.
Alvarez, who operates 10 BYD dealerships nationwide, noted rising electric vehicle demand beyond Metro Manila. He said the growth is supported by expanding charging infrastructure led by private sector players.
