Cebu Pacific, the Philippines’ leading carrier, signed an agreement with Pricewater-houseCoopers Consulting Services Philippines Co. Ltd. on Jan. 22 to implement SAP Cloud ERP Private as its core finance and operations system.
The partnership will enable Cebu Pacific to adopt a unified cloud enterprise resource planning platform designed to deliver real-time data insights, generative AI-driven au-tomation and predictive analytics. The move aims to optimize operations and strength-en decision-making.
The transformation will modernize key business processes, including finance, risk and treasury, procurement, supply chain, flight operations, sales, asset and cash manage-ment, and regulatory compliance. Through the RISE with SAP program, Cebu Pacific will migrate core systems to the cloud to improve efficiency and resiliency.
PwC Consulting Philippines, an SAP Platinum and RISE with SAP-validated partner, will serve as the implementation partner for the initiative.
Veronica Bartolome, PwC Consulting Philippines managing principal, said the transi-tion will integrate end-to-end finance functions and improve agility as business de-mands evolve.
“We’re very excited about this project, as it will elevate Cebu Pacific’s digital maturity and strengthen its competitive advantage,” Bartolome said. “Through this partnership, we are enabling the airline’s finance and operational teams to work smarter, faster and more collaboratively.”
Cebu Pacific chief financial officer Mark Cezar said the transformation is critical as the airline continues to expand.
“As Cebu Pacific sustains its growth, we need systems that can keep pace with the scale and complexity of our operations,” Cezar said. “This transformation strengthens how we manage resources and make decisions across the business.”
The initiative covers the entire Cebu Pacific group, including Cebu Air Inc., Cebgo Inc., 1Aviation Groundhandling Services Corp. and Aviation Partnership (Philippines) Corp. The airline targets a full transition to the new system by the third quarter of 2027.
