GCash, the leading finance super app in the Philippines, said it deployed a suite of digital financial tools and on-ground activations during the 2026 Sinulog Festival to bolster local entrepreneurship and streamline commerce for small-scale merchants.
The initiative focused on transitioning nano, micro, small, and medium enterprises (NMSMEs) from traditional cash-based retail to digital-first operations during one of the country’s most crowded cultural events.
The company established experience hubs and mobile “PisoCarts” along parade routes, allowing festival-goers to purchase essential items for P1 via QR code payments. These activations were designed to demonstrate the speed of cashless transactions to both consumers and vendors, reducing wait times and increasing turnover during peak festival hours.
GCash regional business unit vice president Tania Gil Padilla said the company aims to make the festival experience as seamless as it is vibrant.
“Through initiatives like our PisoTreats and cashless QR payments, we are weaving financial technology into the very fabric of the festival. We are proud to support Cebu’s nano, micro, small and medium enterprises as they transition from traditional retail to a digital-first future and a trusted financial hub in their communities,” Padilla said.
