Spanish liquor producer Torres has entered the Philippine market through a distribution agreement with Tanduay, marking the brand’s first official presence in the Southeast Asian country.
Under the partnership, Tanduay will distribute Torres products nationwide, beginning with the launch of Torres 5 Light. The lower-alcohol variant is positioned for the mainstream brandy segment and is bottled at 25 percent alcohol by volume.
The agreement covers distribution exclusively within the Philippines. Tanduay President and Chief Executive Lucio Tan III said the partnership reflects a vision to offer Filipino consumers world-class spirits through the union of two houses committed to growth.
Torres Spirits global managing director Christian Visalli said the company views the partnership as a strategic entry point. He noted that Tanduay’s distribution network will help the brand reach consumers who appreciate authentic Spanish tradition.
The deal originated during Tanduay’s expansion efforts in Europe in 2024. Tanduay International business development manager Kristoffer Sumang said the company initiated discussions with Torres during that period, leading to the current agreement.
