GAC International Philippines Inc. is consolidating its automotive portfolio under a unified brand framework to strengthen its direct operations and market presence in the country.
The company announced the “ONE GAC” strategy, which integrates the GAC MOTOR, AION and HYPTEC brands into a single identity.
The move aligns the company’s brand strategy, market execution and customer experience as it prepares for an aggressive product rollout.
The automotive firm plans to introduce six to eight new products in 2026 to meet rising demand. The upcoming lineup includes a new generation of vehicles featuring hybrid and electric powertrains.
GAC International Philippines is investing in its distribution and service networks by optimizing processes and improving parts supply. The company is utilizing localized warehousing and logistics to bolster dealer support.
Its management confirmed that all authorized dealerships remain fully operational. Current owners will continue to receive warranty coverage, aftersales services and parts availability without disruption, it said.
The company said the ONE GAC framework will allow it to deliver future-ready mobility solutions while improving operational capabilities across its Philippine network.
