Premium electric vehicle brand DENZA is positioning itself to make high-end technology more accessible to Filipino consumers by leveraging the manufacturing scale of BYD and its partnership with Ayala-led AC Mobility.
BYD Asia Pacific auto sales division general-manager Liu Xueliang said the manufacturing scale of the company, combined with the local expertise of AC Mobility, places the Philippines within a global effort to widen access to premium electric vehicles and advance cleaner mobility.
The company plans to showcase at least 3 DENZA models in the Philippines this year, marking the formal entry of the brand into the local market by Feb. 27. Originally established as a joint venture between BYD and Mercedes-Benz, DENZA is now fully owned and operated by BYD following a gradual restructuring.
“DENZA is a premium brand, and with our technology and innovation, we believe Filipino consumers will eventually recognize its value. With AC Mobility, we strongly believe DENZA will do well in the Philippines,” Liu said in a briefing Thursday.
Liu said the company is not positioning DENZA as a direct competitor to existing luxury brands but as part of a broader strategy to widen access to advanced electric vehicle technology across different market segments.
