Financial comparison platform Moneymax and the Credit Card Association of the Philippines (CCAP) signed a partnership on Tuesday to launch a credit education initiative to help Filipinos manage debt and build credit responsibly.
The program, titled “The Confidence Movement: Credit Literacy for Every Juan,” targets the “credit invisible” population in the Philippines.
The initiative aims to bridge gaps in the local financial landscape by providing end-to-end education on credit basics, healthy habits and practical guidance on improving credit scores.
MoneyHero Group chief commercial officer Shravan Thakur said financial education is fundamentally about empowerment and unlocking pathways to economic mobility.
“It goes beyond product selection to equip Filipinos with the knowledge to make informed decisions about their financial futures. Through this partnership with CCAP, we’re not just educating consumers about credit; we’re unlocking pathways to economic mobility,” said Thakur.
The campaign will feature structured guides, interactive online content and a webinar series accessible through the digital platforms of Moneymax and its partner channels.
The organizers intend to promote greater participation in the formal credit system as the economy becomes increasingly digital.
CCAP president Geraldine Liggayu said the partnership allows the association to broaden its consumer education reach while remaining brand-agnostic.
“This initiative reinforces our commitment to empower consumers with practical knowledge on responsible credit behavior in today’s increasingly digital environment,” said Liggayu.
Filipinos still lack access to formal banking services.
While specific investment figures were not disclosed, the groups said the content would remain editorially independent to ensure neutral guidance for 100 percent of its participants.
