Jollibee Foods Corp. reported continued momentum in its coffee, tea and Chinese cuisine businesses Monday, citing aggressive store expansion and improved operating performance across key international markets.
In a disclosure to the stock exchange, Jollibee said its coffee and tea segment posted accelerated growth, driven mainly by new store openings at Compose Coffee and Highlands Coffee.
South Korea has emerged as a major growth market for Compose Coffee, which has a network of more than 3,000 branches. The brand added 1,000 stores in less than 18 months.
In Vietnam, Highlands Coffee retained its position as the country’s largest coffee brand by market share, serving more than 100 million customers annually. Its network is expected to reach 1,000 stores soon. Jollibee said Highlands has doubled its footprint over the past three years, supported by double-digit same-store sales and transaction growth.
Meanwhile, Jollibee reported improved performance in its Chinese cuisine segment, led by Yonghe King and Tim Ho Wan. In December, Yonghe King opened 35 franchised stores in China under a new, efficiency-focused model. Jollibee said the expansion supports its push to stabilize operations in China and return the business to sustainable growth.
Tim Ho Wan, acquired by the group in 2024, continued to post improvements following initiatives covering product quality and service. In Hong Kong, Jollibee said all Tim Ho Wan stores became profitable within six months of the acquisition. The group also reiterated its target of scaling Tim Ho Wan to 20 North American stores by 2028.
Jollibee said its Chinese cuisine segment has demonstrated robust business models, resulting in accelerated payback periods of two years, simplified operations and faster store rollouts.
