The Likhang Filipino trade and exhibition complex has been reborn as a permanent platform for Filipino exporters, bringing together fashion, furniture, crafts, food and wellness across five dedicated galleries.
The facility had been inactive for several years due to funding gaps and limited creative support. Its revival under the Department of Trade and Industry (DTI) marks a renewed effort to strengthen the country’s creative industries and provide sustained market access for local producers.
President Ferdinand Marcos Jr. and First Lady Liza Araneta-Marcos, joined by former First Lady Imelda Marcos and Trade Secretary Ma. Cristina Roque, led the reopening, highlighting the project’s national significance.
DTI assistant secretary Al Valenciano, who has been involved in supporting local artisans for years, said the rebirth of the complex reflects a more strategic approach to developing Filipino exports.
“This started as a dream of helping small producers. Now it’s a landmark that shows what Filipino design and craftsmanship can be on a global scale. This allows our producers to be seen throughout the year, not just during trade fairs,” he said.
Five galleries
Five galleries anchor the complex, with dedicated spaces for fashion, furniture, crafts, and food and wellness, complemented by a design gallery that connects all sectors into a cohesive showcase. Though distinct, the galleries are designed to complement one another.
“We want our exhibitors to understand their niche. Some buyers are looking for limited, highly unique pieces, while others need volume. The galleries allow us to cater to all these needs without overwhelming the producers,” said CITEM executive director Leah Ocampo.
Fashion highlights material innovation, furniture emphasizes craftsmanship and scale, crafts showcase heritage techniques, and food and wellness anchor the experience in everyday life. Together, they create a unified ecosystem that reinforces product storytelling and the value of Filipino creativity.
Year-round sourcing
The reborn complex expands on CITEM’s signature trade events, which used to last only three days, turning them into a year-round platform for buyers and exporters.
“Three days are not enough for all the buyers and exhibitors. This gives them access to exporters all year, and now our consumers and institutional buyers can source anytime. This complex will, actually, whet the appetite of Filipino consumers. There are a lot of quality and unique retail pieces that are interesting yet functional,” Ocampo said.
Nearly 200 exporters are currently represented, most already engaged in international markets. The complex functions not only as a showroom but as a sourcing hub for local retailers, institutional buyers, and international clients. Its reopening also positions it as a key stop for visiting ASEAN delegations.
“We expect many ASEAN delegations to visit. Their presence will have a multiplier effect, as they bring colleagues, friends, and family, and I believe they will be inspired by what they see next month,” Ocampo said.
Addressing concerns over production capacity, Ocampo stressed the importance of honesty and careful planning.
“If you cannot deliver on time, be upfront about it. We cannot supply the entire world, but we can focus on niches where our artisans excel,” she said.
The complex also serves as an incubation space where producers can refine designs, test products, and collaborate before scaling operations.
On-site design
The rebirth of Likhang Filipino itself is the result of a longstanding collaboration between CITEM and the Design Center of the Philippines (DCP). Together, the two agencies created a dynamic, purpose-driven platform designed to support MSMEs, providing them with both exposure and the tools to improve product quality and competitiveness.
“When companies are here, they can work on future collections while seeing their products in the market. This brings design and commerce closer together. Design is identity-building. It defines who we are and how we present ourselves to the world,” said DCP executive director Rhea Matute.
One key function of the Likhang Filipino is to allow exporters access to trend reports, material research, design consultation, and packaging and labeling support, helping them prepare for both local and international markets. The facilities are open to students, emerging designers, and established practitioners, creating a continuous cycle of skill development and innovation.
Staying relevant
Valenciano said Likhang Filipino is expected to expand into digital commerce, creating a platform for producers who may not have the resources to manage their own e-commerce sites.
“The physical space lets buyers experience the product. But most sales today happen online. This is the next step will be bringing all our producers to a digital platform, so they can market to the world,” he disclosed.
The long-term plan also includes seasonal sales, clearance events, and community activities to keep the complex active throughout the year.
“For me, the best promotion of Filipino products is the Filipino people themselves,” Valenciano said. “If they see what we can do and understand the quality, they will naturally promote it – here and abroad.”
