Goldmine Farm to Market recently marked its third year in franchising, underscoring its growth as the Philippines’ first agri-business franchise built on a fully integrated farm-to-market model.
“Reaching our third year is a proud milestone. In a short time, we have grown to 25 stores, serving Filipino households from La Union to Quezon. This reflects not only our expansion, but the trust of our farmers, franchisees, and customers,” said company founder and CEO Orlando Manuntag.
Goldmine’s franchise model spans the entire supply chain—from farming and milling to direct distribution—enabling the company to deliver quality, affordable rice while ensuring fair trade for farmers.
At the core of this model is contract farming, through which local farmers receive seeds, fertilizers, and access to post-harvest facilities, with Goldmine committing to buy their harvests at pre-agreed prices. This helps shield small-scale farmers from market volatility and provides more stable incomes.
By selling directly to consumers, Goldmine eliminates intermediaries, supporting fair pricing for farmers while keeping rice affordable for households. As the country’s main staple, rice also offers franchisees steady demand and quicker returns compared with other retail concepts.
The company also integrates corporate social responsibility into its operations, with every rice purchase contributing to a scholarship program for Filipino children. “Each sack sold supports both daily meals and education, showing that business can create impact beyond profits,” Manuntag added.
To mark its third anniversary earlier this month, Goldmine rolled out special in-store promotions, including a P3-per-kilo price rollback on rice products, representing P1 for each year of its franchising journey. The company also officially launched the Goldmine Loyalty Card, offering double points on purchases made during the anniversary celebration, along with surprise giveaways for customers buying rice by the sack.
Looking ahead, Goldmine will showcase its farm-to-market franchise model at the International Franchise Expo organized by the Philippine Franchise Association from April 24 to 26, 2026, at the SMX Convention Center, Mall of Asia Complex in Pasay City.
The company will be offering a P100,000 discount on its franchise turnkey package, reducing the cost to P438,000, with a P2,000 reservation fee valid until December 31, 2026.
“Our vision is to create an endless goldmine of opportunities for farmers, franchisees, and consumers alike. We remain committed to expanding our footprint and driving inclusive, sustainable growth in Philippine agribusiness,” Manuntag said.
