Globe Telecom Inc. has teamed with The Binary Holdings to integrate OneWave into the GlobeOne app, offering a modernized loyalty experience for Filipino users that moves beyond traditional transaction-based rewards.
By leveraging the TBH ecosystem, GlobeOne users can now accumulate digital credits through active engagement — including gaming, content consumption and in-app shopping — creating a more interactive and value-driven experience.
“OneWave gives everyone a chance to participate in a digital economy, no matter their spending tier,” said Manit Parikh, chief executive of The Binary Holdings. “A subscriber on a basic plan who actively uses the platform can earn just as much as a high-spending customer who doesn’t engage much.”
This partnership introduces Filipinos to the mechanics of digital economies. By participating in everyday activities within GlobeOne, subscribers see how their actions can generate value. It provides an early look at broader digital economic systems being developed globally.
Globe’s ownership structure, which includes Ayala Corp. and Singtel, reflects the national importance of expanding digital access and financial inclusion in the Philippines. The platform creates a closed-loop system where entertainment, shopping and rewards connect. Gaming provides entertainment while earning credits, and e-commerce allows users to turn those credits into products. The Binary Network handles the secure transactions.
“Our partnership with TBH and OneWave helps us expand the ways we provide value and recognition to our customers,” said Darius Delgado, Globe chief commercial officer. “It supports deeper engagement and reinforces our goal of contributing to a more active and digitally empowered subscriber base.”
Rather than competing for attention with external platforms, GlobeOne becomes a destination where time spent translates into subscriber value. The Binary Holdings has operated similar integrations for over a year in other markets, consistently driving higher daily engagement, stronger retention and increased in-app activity.
These outcomes have positioned TBH as a digital infrastructure partner for national currency initiatives, including central bank digital currencies (CBDCs) and state-owned digital currency programs across multiple emerging markets. Currently serving over 700 million users, The Binary Holdings continues building digital economic infrastructure for emerging markets.
