Chowking capped its 40th anniversary with a milestone achievement – winning 40 awards from the country’s leading marketing, creative, digital, and industry organizations in a single year. The honors underscore the brand’s enduring relevance and deep connection with Filipino consumers, turning everyday meals into meaningful experiences.
“Being recognized with 40 awards in our 40th year is a testament to our commitment to excellence and our vision to become the world’s most loved Chinese quick-service brand. We are humbled by these honors, which motivate us to continuously innovate and connect with our customers,” said Chowking president Ken Lingan.
Chowking’s landmark year saw victories from the country’s top marketing and creative award shows. The brand earned Marketing Team of the Year twice – at the Marketing Excellence Awards and the NEXT Awards – highlighting its leadership in brand-building. Other key wins include:
- Most Innovative Integrated Marketing Campaign – NEXT Awards
- Most Innovative Digital Marketing Campaign – NEXT Awards
- Excellence Awards for Halo-Halo Christmas, Chao Fan Flavor Boom Revolution, and Spicy Chao Fan Launch – Quill Awards
- Best Restaurant Renovation – QSR Media Awards
- Best Digital Initiative – QSR Media Awards
- Fan Faves for Chao Fan, Chicken, and Halo-Halo – Grab Awards
- One of the Most Effective Creative Campaigns for Oohlalalauriat – Kantar
Company marketing head Jia Du said the recognitions reflect Chowking’s creative agility, digital strength, product excellence, and lasting connection with Filipino consumers, making this anniversary its most celebrated yet.
“These awards celebrate our people, our partners, and the millions of consumers who continue to choose Chowking. They affirm that Sarap Mag-Chow remains a meaningful part of Filipino life and inspire us to keep innovating for the next generation,” she added.
As Chowking enters its next decade, the brand is doubling down on its promise to create more delicious and meaningful experiences for its customers, proving that after 40 years, the best chapters are still ahead.
