BPI AIA Life Assurance Corp., the bancassurance partnership between the Bank of the Philippine Islands (BPI) and AIA Philippines, is prioritizing digital tools and accessible protection products to meet the evolving financial needs of Filipino families as it celebrates its 16th year.
The company said in a statement it expects continued growth as more Filipinos adopt digital-first financial planning and seek flexible protection options.
Established in 2009, BPI AIA has become a trusted financial protection partner for BPI customers, leveraging its nationwide bancassurance presence, professionally trained sales force, and a comprehensive portfolio of solutions.
The company has introduced several tech-enabled solutions, including PamilyaProtect, a microinsurance product available online that was recently recognized as Digital Insurance Initiative of the Year by Insurance Asia, and InstaProtect, an affordable yearly digital plan.
BPI AIA also launched Prime USD, a US dollar-denominated protection solution. The company has also enhanced its digital tools for sales and servicing and improved financial planning access through BPI branches and online touchpoints.
BPI AIA chief executive Karen Custodia said the company’s success is driven by its people and mission, especially during a period of rapid digital modernization.
“As we mark 16 years, we are reminded that our purpose goes beyond providing insurance. It is about helping Filipinos build a better everyday life and a more secure future,” said Custodia.
“We will continue to simplify protection and health solutions, deliver meaningful value, and design solutions grounded in empathy, insight, and real-life needs,” said Custodia.
The long-standing partnership with BPI allows the company to reach customers across various platforms—in-branch, online, or through mobile experiences—focusing on making protection more accessible and understandable.
To support its growth, BPI AIA has accelerated its digital roadmap, strengthening tools used by Bancassurance Sales Executives to offer faster, more personalized, and seamless advisory and policy servicing.
BPI AIA introduced market-relevant solutions, including InstaProtect, an affordable digital insurance plan available online starting at P488 annually and Prime USD, designed to help customers preserve and grow wealth while securing long-term protection.
These launches are part of BPI AIA’s strategy to close protection gaps and strengthen financial confidence, making protection attainable for emerging segments like young professionals, digital natives, young families, and overseas-driven dreamers.
“Insurance must evolve with real life. Our role is to meet customers both digitally and emotionally with solutions that are easy to understand, relevant to their goals, and aligned with how they make decisions today,” said Custodia.
BPI AIA said it remains focused on responsible innovation and a client-first culture centered on education, partnership, digital efficiency and long-term value creation.
