The Jollibee Group has been recognized for its sustainable supply chain practices at the inaugural Asia ESG Positive Impact Awards, earning the Silver Award. The recognition highlights the impact of the Farmer Entrepreneurship Program (FEP), run by the Jollibee Group Foundation (JGF), which empowers smallholder farmers to become active participants in the Group’s supply chain in the Philippines.
Julius Leyba, Jollibee Group Manufacturing and Logistics’ assistant vice president and head of Engineering Services, accepted the award during the gala night on Nov. 6.
The award is the latest recognition for the Jollibee Group, demonstrating measurable progress toward its sustainability goals.
Organized by A-EPIC Asia, the first-ever Asia ESG Positive Impact Awards highlight ESG leaders and their best practices across the region. Gold awardees from the Philippine Daily Inquirer’s ESG Edge Impact Awards, Malaysia’s The Star, and Indonesia’s KG Media advanced to the regional competition.
“Government action alone is not enough, as we need the commitment of the private sector, civil society, and media organizations to raise awareness, mobilize communities, and drive lasting behavioral change,” said Malaysia Energy Transition and Water Transformation Deputy Minister Akmal Nasrullah Mohd Nasir, praising the winning companies for leading ESG efforts across the region.
The FEP, implemented through JGF, integrates smallholder farmers into the Group’s supply chain. By providing training, market access, and resources, the program helps ensure consistent, sustainable sourcing while uplifting livelihoods and strengthening rural economies.
“This award is a meaningful recognition of how collaboration between the private sector, farmers, and communities can drive inclusive growth,” said Gisela Tiongson, president of the Jollibee Group Foundation.
“Through FEP, we continue to empower Filipino farmers to become agro-entrepreneurs, building a more resilient and sustainable food supply system. Beyond stable incomes, our partner farmers have also gained confidence and a stronger entrepreneurial mindset, enabling them to improve their family’s quality of life—investing in their farms, and even sending their children to school.”
The initiative highlights the Jollibee Group’s broader sustainability agenda, Joy for Tomorrow, which is anchored on its three pillars: Food, Planet, and People. The company’s sustainability strategy centers on creating value for stakeholders, promoting environmental stewardship, and uplifting communities across its global network.
“This recognition is especially meaningful for our team, as it affirms the direction set by our sustainability framework—particularly our People Pillar, where strengthening farmers’ livelihoods is a core focus,” said Pepot Miñana, Jollibee Group global chief sustainability officer. “It inspires us to deepen our partnerships with the farmers and cooperatives and continue to expand the coverage of FEP that delivers lasting value for the people who help sustain our business and the communities we serve.”
FEP’s efforts advance the United Nations Sustainable Development Goals (UN SDGs) toward Zero Hunger (SDG 2), demonstrating how private-sector action can drive shared progress for farmers by providing access to training, fair market, and improved livelihood.
