PHINMA Corporation announced Monday an additional P300 million investment in its flagship township development in Bacolod.
PHINMA, in a disclosure to the stock exchange, said the infusion was made through its real estate arm, PHINMA Property Holdings Corp. (PHINMA Properties). The funds will partially finance the ongoing construction of the 21-hectare mixed-use master-planned development.
The P12-billion project, named Saludad, is a partnership with Bacolod-based property firm JEPP Real Estate Co.
“This new P300-million investment will allow PHINMA Properties to sustain the favorable market momentum for our Saludad project in Bacolod,” said Ramon del Rosario Jr., PHINMA chairman and chief executive.
“This signifies the PHINMA Group’s stronger commitment to the Bacolod community and nearby areas by promoting economic development and creating new livelihood opportunities.”
Saludad is the PHINMA Group’s first township and integrates its core services, including hospitality, education and construction.
The project features TRYP by Wyndham Bacolod, the township’s anchor hotel expected to break ground soon, and a campus for Southwestern University PHINMA, its first location outside Cebu City. The development will also utilize construction materials from the PHINMA Construction Materials Group.
“We’re creating a lively, sustainable community for our beloved Bacolodnons where they can easily access essentials to dignified lives,” said Raphael Felix, PHINMA Properties president and chief executive.
“Saludad combines the best offerings of the PHINMA Group with the city’s rich heritage and beautiful sceneries, amidst its fast growing economy — this marriage of tradition and modernity makes it distinctly Bacolod. As we say, Aton Ini.”
Beyond residences, the township will feature business hubs, commercial centers and retail spaces aimed at serving both entrepreneurs and professionals. Construction is currently in full swing, with the first phase in the southern section slated for completion by the first quarter of 2026. The second phase, in the northern portion of the site, is expected to be completed in 2028.
