Forest Lake Development Inc., a leading developer of memorial parks, held its 11th National Sales Convention at Dusit Thani Mactan, Cebu, a two-day event celebrating a landmark 2024 that included national expansion, the launch of flagship programs and over P3.8 billion in sales.
The convention, held on April 24 and 25, gathered top-performing sales leaders, award-winning agents, executives, board members, employees, premier investors and bank partners. The event commemorated key milestones such as the official launch of Libre Burol in Central Luzon, North Luzon, and Visayas, expansion into Zamboanga North and Kidapawan, the opening of the Forest Lake Chapel in Iloilo, and the growing presence of Premier Investors and new bank partners.
“This convention marks a year of strategic growth—not only with record-breaking sales, but in operations that continue to align with the evolving needs of Filipino families,” said Alfred Xerez-Burgos III, president and chief executive of Forest Lake.
“From expanding our footprint through new park developments in Zamboanga North and Kidapawan, to offering Libre Burol across Luzon and the Visayas, we are deepening our commitment to Total Memorial Care,” he said.
“Our teams, sellers, and partners have helped drive this momentum. The success of 2024 is a result of concerted efforts across sales, product innovation, and service delivery—ensuring Forest Lake’s stature as the most trusted name in memorial care,” he said.
The two-day event concluded with a gala night featuring performer Gary Valenciano, who, along with Maneuvers Ignite, entertained over 480 guests, including Forest Lake’s Premier investors and bank partners.
The event also served as a reminder of Forest Lake’s long-term vision: to deliver meaningful, accessible, and dignified memorial care services to every Filipino family nationwide.
“More than touting the numbers, we are commemorating the legacy we continue to build—one rooted in compassion, dignity, and service,” said Alfred Xerez-Burgos Jr., chairman of Forest Lake.
“Forest Lake’s journey is a reflection of the lives we touch and the communities we serve. This convention is a tribute to the people behind that legacy—our teams, our clients, and our partners—who make our mission of meaningful memorial care a lasting reality,” he said.
As Forest Lake moves into 2025 and beyond, the company remains committed to its objective of bringing Total Memorial Care to all Filipino families across the country.
