Jollibee Foods Corp. (JFC) said it took part in Earth Hour 2025, with over 4,300 stores across 16 markets switching off their lights at 8:30 p.m. on March 22, 2025.
The initiative is part of the Jollibee Group’s broader commitment to sustainability and responsible stewardship Jollibee.
It also included the Coffee Bean & Tea Leaf, Tim Ho Wan, Smashburger, Chowking, Highlands Coffee Vietnam, Mang Inasal, Greenwich, Red Ribbon, Yonghe King, Hong Zhuang Yuan and the Jollibee Group’s foreign franchised brands in the Philippines (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery).
Earth Hour, an annual movement organized by the World Wildlife Fund (WWF), called on individuals, businesses, and communities worldwide to “Give an Hour for Earth” by turning off non-essential lights for one hour as a symbolic act of environmental solidarity.
“Protecting the planet is a shared responsibility, and Earth Hour reminds us that even the smallest actions can make a significant impact when done together,” said Pepot Miñana, Jollibee Group global chief sustainability officer.
“We are committed to sustainable business practices, and initiatives like Earth Hour allow us to reinforce this commitment with our employees, customers, and communities around the world,” said Miñana.
Beyond participating in Earth Hour, Jollibee Group continues to make important strides in energy efficiency.
The company integrated renewable energy across its four main manufacturing sites in the Philippines in 2024, resulting in a reduction in power purchased from the grid despite growing business demand.
“Earth Hour serves as a reminder that sustainability is an ongoing journey. We remain committed to continue finding ways to reduce our environmental footprint, which is an integral part of our mission to spread joy to our customers,” said Minana.