COPENHAGEN—Lego’s CEO told AFP that US President Donald Trump’s tariff threats do not keep him up at night, as the world’s largest toymaker on Tuesday posted record earnings for 2024.
Sales rose 13 percent to 74.3 billion kroner ($10.8 billion) last year, while net profit grew five percent to 13.8 billion kroner.
“We are relevant, and we have exciting passion points for many different consumer groups, and that has worked throughout the world,” the Danish company’s chief executive, Niels Christiansen, told AFP.
After a strong year, the head of the unlisted family-owned company aims to keep a cool head in response to geopolitical uncertainties and Trump’s trade policies.
Lego has a factory in Mexico that supplies the US market and is building another in the United States due to be operational in 2027.
Trump has paused tariffs on products made in Mexico until next month and he has threatened to impose duties on European Union products. AFP