Hepmil Philippines celebrated a significant achievement at the 60th Anvil Awards with its collaboration with Jollibee, winning the Silver Anvil Award for Best Use of Influencer Marketing for the Generation Joy Fixed Creator Program.
The event, held at The Manila Hotel, honored outstanding public relations campaigns nationwide.
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Since 2023, Jollibee and Hepmil Philippines have forged a strong partnership, delivering impactful marketing initiatives.
The Generation Joy Fixed Creator Program, involving 20 top content creators, effectively reached Gen Z and millennial audiences through engaging and culturally relevant content.
Overall, the program has strengthened Jollibee’s position as a beloved Filipino brand and leader in influencer marketing.