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Friday, February 7, 2025

Shopee bullish on next year’s e-commerce sales

Shopee Philippines said it expects strong growth in 2025, driven by a strategic shift from focusing solely on monthly sales to prioritizing user experience for both buyers and sellers.

The e-commerce platform continues to dominate the local market, holding the largest share among e-commerce platforms.

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“Our recent 11.11 sale broke records compared to last year, highlighting the success of brands on our platform, even outperforming their brick-and-mortar counterparts,” Shopee corporate affairs head Erin Tagudin.

The upcoming 12.12 sale, Shopee’s last major sale event before Christmas, is expected to maintain the platform’s momentum, with up to 70-percent discounts offered on various products.

Tagudin said events like 12.12 have become key drivers of e-commerce growth in the country.

E-commerce remains a lucrative space in the Philippines, with brands increasingly allocating 15–16 percent of their budgets to online platforms, she said.

“Brands are choosing to leverage Shopee rather than setting up their own e-commerce operations because of the growth opportunities they see here,” Tagudin said.

According to Google Temasek projections, Southeast Asia’s e-commerce gross merchandise value (GMV) is expected to hit $159 billion by 2024, with existing customers driving 70 percent of the expansion.

Revenue is projected to grow 13 percent year-on-year to $35 billion in 2024, underscoring the continued potential of the digital marketplace.

Despite a resurgence in brick-and-mortar retail, Shopee remains confident in its position, emphasizing that users visit the platform with a clear intent to purchase.

The company also continues to collaborate with government agencies such as the Department of Trade and Industry (DTI) to ensure compliance with regulatory requirements while supporting local sellers and micro, small and medium-sized businesses (MSMEs).

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