Supermarket operator Metro Retail Stores Group Inc. (MRSGI) diversified its store formats with the opening of five neighborhood grocery stores across the country.
MRSGI said in a disclosure to the stock exchange on Tuesday that Metro Value Mart is now open in Lancaster (General Trias, Cavite), Gun-ob (Lapu-Lapu City, Cebu), Poblacion (Talisay City, Cebu), Tangke (Talisay City, Cebu) and Marigondon (Lapu-Lapu City, Cebu).
MRSGI is converting several other stores into the Metro Value Mart format as part of its broader strategy to modernize its offerings and reach more customers nationwide.
“Metro Value Mart is central to our vision of making shopping more convenient and accessible for Filipino families,” said MRSGI president and chief operating officer Manuel Alberto.
“By locating our stores in the heart of communities, we bring everyday essentials closer to home while maintaining the value and quality that customers expect from the Metro brand,” he said.
Metro Value Mart, which offers fresh produce and household essentials, provides convenience and affordability to Filipino communities.
The new store format fills the gap between traditional convenience stores and larger supermarkets, ensuring that communities have easy access to essential goods without compromising affordability or quality.
“Through our store expansions, we aim to support our customers and the communities we serve. Each Metro Value Mart represents an opportunity to build closer ties with the neighborhoods we are part of while also contributing to their economic vitality,” Alberto said.
MRSGI said the Metro Value Mart format is part of its overall strategy to diversify its retail offerings, which include supermarkets, general merchandise, and home improvement stores.
MRSGI operates 70 branches across Luzon and the Visayas under the store formats: Metro Supermarket, Metro Department Store, Super Metro Hypermarket, Metro Value Mart and Metro Home Improvement and Lifestyle.
