Asticom Technology Inc., a leading player in the technology and outsourcing industry, is pioneering the integration of artificial intelligence (AI) into human resources (HR) to foster a transformative, people-centric employee experience.
Speaking at the 61st Annual Conference of the People Management Association of the Philippines (PMAP), Asticom president and chief executive Mharicar Castillo-Reyes highlighted AI’s potential to empower HR teams and enhance the employee journey.
Reacting on Ipsos Global Advisor’s 2024 survey showing that 73 percent of Filipinos fear job loss due to AI, Castillo-Reyes called for a new perspective, viewing AI as an enabler of growth rather than a replacement for human capabilities.
“Technology is not just a tool; it’s an enabler of a new employee experience that brings out the best in people and organizations,” she said, adding that people-centered AI can boost engagement, reduce turnover, and enhance productivity.
She discussed the critical global trends in HR, highlighting AI-powered tools and advanced analytics as essential assets for organizations striving to remain competitive in a data-driven landscape.