The country’s Tourism Promotions Board (TPB) achieved P721.64 million in sales leads at ITB Asia 2024 from Oct. 23 to 25, 2024 at the Sands Expo Convention Centre in Singapore.
This represented a 378-percent increase from last year.
TPB chief operating officer Maria Margarita Montemayor Nograles said the increasing sales speak of the growing demand for Philippine tourism.
“Achieving over P721 million in sales leads highlights the immense potential for Philippine tourism. ITB Asia provides a key platform for turning this interest into lasting partnerships and sustained growth,” she said.
About 29 exhibitors represented the best of Philippine tourism, showcasing a diverse array of offerings from world-class hotels and resorts like Solaire Resort Entertainment City, Dusit Thani Manila, and Fili Hotel – Nustar Resort Cebu, to unique travel experiences from companies such as GI Philippines Corporation (Biyaheko) and Boracay Adventures Travel N Tours.
Industry leaders including Philippine Airlines, Subic Bay Metropolitan Authority, and the Philippine Retirement Authority also joined, strengthening the country’s appeal for both leisure and business tourism.
Nograles said the record-breaking sales leads reflect the Philippines’ growing prominence as a top destination for both leisure and business travel.
