The Philippines is positioning itself as a highly accessible and profitable destination for Chinese travelers following the implementation of a new visa-free policy, Philippine Ambassador to China Jaime FlorCruz said during a tourism presentation at the Philippine Embassy Social Hall on March 19, 2026.
FlorCruz told an audience of travel trade representatives that the country is prepared to work closely with partners to make the Philippines one of the most attractive destinations for Chinese travelers in 2026.
Visitor arrivals from China reached nearly 80,000 in January and February, representing a 50-percent increase year-on-year. The figure marks the largest growth among the country’s top 10 source markets.
FlorCruz attributed the rebound to a policy launched on Jan. 16, which allows holders of ordinary Chinese e-passports to enter the Philippines visa-free for up to 14 days for tourism or business.
“The Philippines is positioned to be one of the easiest and most profitable destinations for you to sell this year, offering your clients the quick and unforgettable tropical escapes they are actively seeking,” FlorCruz said.
The Department of Tourism–Beijing Office organized the hybrid event in partnership with Megaworld Hotels, drawing 20 onsite and more than 30 online participants. During the session, Megaworld Hotels provided an overview of 13 properties located in Manila, Cebu, Boracay and Iloilo.
Additional presentations were delivered by Philippine Airlines (Beijing) regarding its flight connectivity and Aboitiz Infra Capital concerning the readiness of Mactan–Cebu International Airport to handle increased flights from China.
“The Philippines is ready and we want to work closely with you to make it one of the most attractive destinations for Chinese travelers this year,” FlorCruz said.
