Shoppers can play Santa to less fortunate kids this holiday season with The SM Store and Toy Kingdom’s Share-a-Toy project.
From Nov. 1 to Dec. 31, Share-a-Toy booths with bags of toys, play sets, educational board games, and novelty items are mounted in all The SM Store and Toy Kingdom branches nationwide, where shoppers can bring and donate pre-loved or brand new toys they purchase from the department store’s Toy Express and Toy Kingdom.
For every item donated, shoppers will get a 100-peso discount coupon that can be redeemed on a minimum single-receipt purchase worth P1,000.
The toys will be donated to The SM Store and SM Foundation’s partner organizations catering to kids 10 years old and below, schools, socio-civic and government organizations, and NGOs.