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Sunday, May 19, 2024

From Awra to Zendee: Content creator-approved cosmetics

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Vlogger and entrepreneur Viy Cortez tapped some of today's favorite personalities on social media to be the faces of her latest product. 

Viy Cortez' new 3-in-1 cream tint features shades named after Zendee Tenerefe, Awra Briguela, Sachzna Laparan, Baninay Bautista, and Michelle Dy.
Viy Cortez' new 3-in-1 cream tint features shades named after Zendee Tenerefe, Awra Briguela, Sachzna Laparan, Baninay Bautista, and Michelle Dy. 

Cortez’ ViyLine OPC introduces Viyline Aqua Cream, a 3-in-1 tint that can be applied on the eyelids, cheeks, and lips. It features a whipped lightweight pigment with a soft-matte finish and a nourishing formula. The multipurpose product comes with a big wand applicator. 

Each chosen collaborator’s shade captures their personality. ”Feel the energy” of Awra (Briguela), “feel the intensity of the voice” of Zendee (Tenerefe), “feel the fearlessness” of Sachzna (Laparan), “perceive the happiness through supremacy” with Baninay (Bautista), and “manifest beauty” with Michelle (Dy). 

Awra and Zendee with their eponymous Viyline Aqua Cream shade.
Awra and Zendee with their eponymous Viyline Aqua Cream shade. 

The cream tint will be launched on Shopee and Lazada on Oct. 31. More details are available at Viyline Cosmetics’ Facebook page. 

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