Century Properties rose above the hurdles of 2020 by addressing the roadblocks set by the times, from ensuring the safety of its employees and workers, to further boosting its digital efforts to keep homeowners informed.
When the country was put under strict quarantine measures, the company made sure that its frontliners were ready to serve while also keeping them safe. CPG’s service champions in all its residential communities and establishments at Century City Mall and Centuria Medical Makati—from the concierge and security staff to the engineering, property management officers, and housekeeping teams – continued to report to duty despite the trying times, making certain that each property ran smoothly.
Digital homebuying experience
The company ramped up its digital efforts to meet clients on another platform. CPG enhanced its websites to include virtual tours—allowing potential homeowners to view the properties without having to go to the location. Not only can they see the amenities, they can also look around the neighborhood and tour the available units, dressed or bare.
The company also introduced the Client Credit Assistance Program which guides clients on the requirements needed when applying for a home loan in any of its accredited banks. It also developed CORA, the Customer Online Records Assistant, where homeowners can receive updates about their Century home, track receipts and documents, and pay for monthly amortizations via credit card.
Business as usual
The company posted Php1.6 billion in reservation sales for the first half of 2020, equivalent to 1,925 homes or 651 units under its in-city vertical developments business and 1,274 house and lot units under PHirst Park Homes.
PHirst Park Homes, the company’s affordable housing brand, launched its sixth and seventh horizontal community this year – in Nasugbu, Batangas and in Magalang, Pampanga, respectively.
For commercial leasing, CPG acquired the 40% stake of joint venture partner Mitsubishi Corporation’s subsidiary in the PEZA-accredited Century Diamond Tower in Makati City.
CPG also completed projects, turning over 1, 200 units this year. Another 1, 600 units will be turned over from February to April in 2021 as well. Construction is currently on-going at Commonwealth by Century in Quezon City, BatulaoArtscapes in Nasugbu, Batangas, and Azure North in San Fernando, Pampanga.
Health and safety
The company extended assistance to its employees by providing additional resources, setting up flexible work arrangements, and conducting regular testing.
Before resuming construction in its project sites, workers and employees underwent testing and protocols were put in place to avoid the spread of the virus.
CPG’s three-step test levels include the Cellex antibody test, the RT-PCR test, and the Sofia 2 antigen test (Shown in photo). The same test is offered at Centuria Medical Makati in partnership with LabX Corp. via drive-thru service.
Additionally, the company temporarily closed and deferred the opening of its 310-room hotel operation at the Tower 6 of Acqua Private Residences, for the safety of staff and guests, and to protect stakeholder interest.
One with the nation
The company practiced good corporate citizenship by extending help where needed.
CPG contributed to convert the Philippine Sports Stadium in Bulacan into a COVID-19 mega testing facility that has a minimum testing capacity of 1, 500 per day. Just recently, it also helped expedite the purchase of up to 3 million vaccines together with more than 30 other companies through a tripartite agreement with the government and AstraZeneca.
