The Philippine Travel Exchange (Phitex) hybrid edition opened Wednesday at the Bellevue Resort in Panglao Island as part of efforts to help the tourism industry bounce back from the impact of the COVID-19 pandemic.
With the theme “Business Unusual,” Phitex, which will run until tomorrow (Sept. 24), showcases leading players in the tourism industry who will share new strategies, technologies, and marketing innovations that will shape the sector during this pandemic and in the post-COVID world.
The opening ceremony was led by Tourism Secretary Bernadette Romulo-Puyat who joined the event online, Tourism Promotions Board chief operating officer Maria Anthonette Velasco-Allones (2nd from left) and Bohol Gov. Arthur Yap (2nd from right).
DOT Undersecretary for Tourism Development Benito Bengzon Jr.(right) and DOT Assistant Secretary for Product and Market Development Verna Buensuceso (left) were also present.
The festive event was marked by a unique vertical concert, with the performances by the Loboc Children’s Choir, Loboc Ambassador Band and Kasing Sining Teatro Bol-anon Ensemble viewed by the delegates from their respective balconies and through livestreaming.
