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Thursday, June 13, 2024

Kick-start your day with a cup of joe

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Homegrown brand Kick-Start Coffee offers three different blends in new packaging and designs, offering coffee lovers the right cup of joe to start their day. 

Kick-Start Coffee’s Premium Awakening, Philippine Barako, and Your Daily Lift blends in new packaging.

First launched in 2010, the brand, a brainchild of banker-turned-entrepreneur Mike Asuncion, was developed with the working adult in mind. 

“Coffee has played an integral part in fueling my life,” shares Asuncion. “As a kid, I have memories of our warehouse stacked with sacks of coffee and going around to farms and watching many people handle coffee throughout the value chain.” His parents, Enrile and Evelyn Poblete Asuncion, have been in the coffee industry since 1977.

The new packaging, designed by a firm in San Francisco, symbolizes the Philippine flag with colors yellow, blue, and red. It also comes with resealable tin ties to ensure coffee remains fresh. 

Blends include Brewed Awakening (P445), featuring 100 percent Arabica beans responsible for its rich, complex, and aromatic flavor; Your Daily Lift (P425) is a blend of Arabica and Robusta and features balanced, full-bodied, and mild flavor; and Philippine Barako (P395) made of 100 percent Barako coffee beans and boasts strong, bold, and smooth flavor. 

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