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Tuesday, December 24, 2024

GMA Affordabox gets rave reviews, set to exceed sales projections

GMA Network’s Digital Terrestrial Television (DTT) receiver GMA Affordabox was well-received by the public and garnered significant demand from the market following its successful launch on June 26.

The GMA Affordabox is the Kapuso Network’s 70th anniversary offering to Filipinos—enabling millions of households to access high-quality and affordable digital TV, bolstering the country’s transition from analog to digital TV viewing.

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From left: Michael V, Heart Evangelista, Dingdong Dantes for GMA Affordabox.
From left: Michael V, Heart Evangelista, Dingdong Dantes for GMA Affordabox.

Customers and netizens shared their thoughts about the latest Kapuso offering as many were impressed by its quality and unique features, particularly the personal video recorder.

GMA Affordabox stays true to its name as users need not worry about any additional charges after the one-time purchase of P888. The plug-and-play device can easily be connected to an analog TV to receive digital television broadcast where users can watch GMA, GMA News TV, and Heart of Asia in digital display, as well as all other free-to-air digital TV channels available in their area. It does not have pay-per-view channels or shows as GMA Affordabox does not use Conditional Access System (CAS).

In addition to its personal video recorder feature, the device can also become a multimedia player through its USB port. It also has a nationwide Emergency Warning Broadcast System (EWBS) that receives alerts from the NDRRMC about any calamity warnings in their area as well as a functional auto-on alert feature.

Gaining higher demand as a result of numerous good reviews, GMA Affordabox’s sales are now set to exceed the Network’s initial projection of 600,000 units.  

GMA Affordabox is available in appliance stores and online via the GMA Store on Shopee and Lazada. It is for sale in the following areas: Metro Manila, Benguet, La Union, Pangasinan, Bulacan, Pampanga, Nueva Ecija, Tarlac, Batangas, Cavite, Laguna, Quezon, Rizal, Bohol, Cebu, Leyte, Davao de Oro, Davao del Sur, and Davao del Norte.

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