Its shows canceled due to the COVID-19 pandemic, an already heavily indebted Cirque du Soleil’s fight for survival has invited an intense backstage battle to try to save the Canadian cultural icon.
High on a list of potential suitors is former fire eater Guy Laliberte, who founded the acrobatic troupe in 1984 but later sold it.
“Its revival will have to be done at the right price. And not at all costs,” said the 60-year-old, determined not to see his creation sold to private interests.
The billionaire clown said after “careful consideration,” he decided “with a great team” to pursue a bid, but offered no details.
Under his leadership, the Cirque had set up big tops in more than 300 cities around the world, delighting audiences with enchanting contemporary circus acts set to music but without the usual trappings of lions, elephants and bears.
Then the pandemic hit, forcing the company in March to cancel 44 shows worldwide, from Las Vegas to Tel Aviv, Moscow to Melbourne, and lay off 4,679 acrobats and technicians, or 95 percent of its workforce.
Hurtling toward bankruptcy, the global entertainment giant and pride of Canada commissioned a bank in early May to examine its options, including a possible sale.
Meanwhile, shareholders ponied up $50 million in bridge financing for its “short-term liquidity needs.”
Laliberte, the first clown to rocket to the International Space Station in 2009, ceded control of the Cirque for $1 billion in 2015.
It has since fallen into the hands of American investment firm TPG Capital (55 percent stake) and China’s Fosun (25 percent), which also owns Club Med and Thomas Cook travel. The Caisse de depot et placement du Quebec (CDPQ) retains the last 20 percent. AFP
The institutional investor, which manages public pension plans and insurance programs in Quebec, bought Laliberte’s last remaining 10 percent stake in the business in February, just before the pandemic.
Since 2015, the Cirque has embarked on costly acquisitions and renovations of permanent performance halls, while its creative spirit waned, according to critics in the Quebec press.
Meanwhile, it piled on more than US$1 billion in debt.
Fearing that the Cirque would be “sold to foreign interests,” the Quebec government recently offered it a conditional loan of US$200 million to help relaunch its shows as restrictions on large gatherings start to be eased worldwide. AFP
