For the mothers who are not only tending to their own family, but also to people who need them during this pandemic, local bakeshop Red Ribbon treats them to a special surprise.
With the help of its delivery partners from GrabFood and foodpanda, Red Ribbon provided a delightful surprise to mom-delivery riders. They were requested to visit the store and pick up “orders” as part of their daily work routine, not knowing that a Red Ribbon Chocolate Dedication Cake with a special personalized message from their families would be waiting for each of them.
The brand also collaborated with Lalamove to bring a sweet surprise to mom-medical frontliners, including doctors, nurses, and administrators of key hospitals in the country such as The Medical City Ortigas, Philippine General Hospital, and Cebu City Medical Center.
“The kind of hard work and sacrifice our frontliners do is akin to a mother’s nurturing love. That is why mom-frontliners—whether they are in the medical field, on the roads, or in their homes—are worthy of every gesture, big or small, that truly honors and appreciates them,” enthuses Red Ribbon marketing head Kent Mariano.
Mariano adds, “Their strength, courage, and competence inspire us to do really well on what we do best in Red Ribbon, and that is to make every milestone or celebration even more special for the Filipino family with cakes and pastries that every family member will enjoy, wherever they are.”
This Mother’s Day, Red Ribbon pays tribute to all mothers for their unwavering love and dedication through the years, especially during this ongoing COVID-19 crisis by enjoining Filipinos through a nationwide “Thank You, Mom!” campaign. The campaign is symbolized by a “red gift ribbon” icon which conveys gratitude for moms as seen across the brand’s communication materials in their Mother’s Day campaign.
To order a Red Ribbon cake, dial #8-7777, or send a message through Facebook Messenger Ordering Service, or book through GrabFood or foodpanda.
