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Monday, June 24, 2024

Promotions for Wilder-Fury II attracts millions during Super Bowl

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By Ponciano "John" Melo Jr. 


The hype second meeting between America’s longest-reigning WBC heavyweight champion Deontay “Bronze Boomer” Wilder and the lineal heavyweight champion Tyson “Gypsy King” Fury continue to rise after attracting millions of viewers on their advertisements during the recent Super Bowl LIV.

Boxing’s mega-fight had their share of attention on their promotions in where the Kansas City Chiefs pulled a stunning comeback to win the National Football League (NFL) title over the San Francisco 49ers.

This was their first Super Bowl triumph since Super Bowl IV, with Shakira and Jennifer Lopez mesmerizing during the halftime show.

A total of 331 million impressions was the result of the nine different promotions being showcased during the Super Bowl, one of the most-watched sporting event in the world, with one ad hitting a high of 103.5 million viewership.

“To have the biggest fight of the year – Wilder vs. Fury – and boxing’s most dynamic heavyweight champion, Deontay Wilder, on a platform with the Super Bowl, the biggest sporting event in America, is nothing short of phenomenal. It also demonstrates the commitment of FOX and PBC to help push boxing back into the sports mainstream where it belongs,” said Tim Smith, PBC spokesperson and Vice President of Communications for Haymon Boxing.

Both unbeaten heavyweight boxers are set to clash for their rematch on February 22nd at the historic MGM Grand Arena in Las Vegas in a pay-per-view.

The controversial split draw in 2018 ignited the rematch to settle their rivalry while also making way for the undisputed heavyweight champion.


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