A shared legacy of craftsmanship and a commitment to excellence have brought Spanish spirits maker Torres and Philippine liquor leader Tanduay together. Torres, with a winemaking history in Penedès, Spain dating back to the 16th century, is partnering with Tanduay, a household name with generations of insight into Filipino tastes.
During the official announcement of the partnership and Torres’ entry into the Philippine market, Lucio Tan III, president and chief executive officer of Tanduay, emphasized that the collaboration is guided by long-term values rather than short-term gains.
“This partnership is guided by stewardship rather than short-term gain,” Tan noted. “Both respect tradition while continuing to invest in innovation, sustainability, and excellence. Trust is built over time through integrity, consistency, and authenticity.”
Tan added that Tanduay’s understanding of Filipino consumers, shaped by decades of market presence, complements Torres’ global heritage in spirits.
“Tanduay brings a deep understanding of the Filipino consumer, while Torres brings a globally respected heritage and premium portfolio,” he said. “Together, these strengths position Torres to be embraced in the Philippines as a brand that shares our values and commitment to quality.”
The entry of Torres signals the Spanish company’s formal expansion into the Philippine market. Its initial lineup will be led by Torres 5 Light, with other products from its portfolio set to follow.
“This partnership reflects our vision to offer Filipino consumers world-class spirits,” Tan added.
Christian Visalli, Torres Spirits global managing director, said the company sees strong potential in the Philippine market.
“We are proud to bring the heritage of Spanish brandy to the Philippines,” Visalli said. “With Tanduay as our distributor, we are confident that Torres products will reach consumers who appreciate quality and authentic Spanish tradition.”
Torres 5 Light is crafted from selected grapes and aged using the Solera method in oak barrels. The brandy has a lighter profile designed to appeal to modern drinkers while maintaining traditional craftsmanship. It carries notes of grape, dried fruit, and vanilla, with a smooth, lightly sweet finish, and is bottled at 25 percent alcohol by volume.
The product is positioned for casual drinking and is best served over ice. It will be distributed nationwide alongside other Torres offerings aimed at different consumer segments.
The Torres family has been producing wine in Penedès, Spain since the 16th century. The company formally entered brandy production in 1928, when Juan Torres Casals began aging brandy in oak barrels made from local white wines.
Torres 5 Light will be available at major supermarkets and grocery stores across the Philippines. Additional Torres products are expected to roll out nationwide within the first quarter of the year.
