NutriAsia, makers of the Philippines’ best condiments and sauces, proudly brings together two Filipino culinary icons – world class Pinoy super brand, UFC and celebrity endorser, acclaimed actress, and successful restaurateur and chef Judy Ann Santos-Agoncillo in a collaboration that celebrates Filipino cuisine and inspires households to bring world-class standards to everyday cooking.
For generations, UFC has been synonymous with Filipino kitchens, evolving from its iconic banana ketchup into a broad range of sauces, mixes, and meal solutions. Today, UFC continues to innovate, offering products that combine convenience with uncompromising quality—helping families prepare dishes that reflect both tradition and modern tastes.
“At NutriAsia, we believe that food is more than nourishment—it is culture, heritage, and pride,” said James Lim, Sr Group Category Head for Corporate Marketing and Communications. “This collaboration between UFC and Judy Ann Santos-Agoncillo embodies our mission to champion Filipino flavors on the global stage. By uniting two icons trusted for generations, we are showing the world that everyday Filipino cooking can be world-class.”
The campaign highlights UFC’s diverse portfolio and Judy Ann’s culinary expertise, creating a powerful synergy that celebrates authenticity and innovation. Together, they aim to inspire Filipino households to rediscover the joy of cooking with products that are both trusted and versatile.
“UFC has always been about innovation rooted in tradition,” shared Jero Jhocson, Senior Consumer Unit Manager. “Partnering with Judy Ann Santos-Agoncillo allows us to highlight how our diverse portfolio empowers Filipino households to create dishes that are both authentic and globally competitive. Together, we inspire families to rediscover the joy of cooking with products they can trust.”
NutriAsia ensures UFC products meet rigorous international benchmarks, with facilities certified under globally recognized food safety systems. This commitment to excellence reinforces the brand’s ability to deliver quality that resonates both locally and abroad.
“Our FSSC-certified facilities and commitment to natural, high-quality ingredients prove that UFC products meet international standards while staying true to Filipino taste,” added Camille Santos, Consumer Connection and UFC Brand Manager. “This campaign with Judy Ann Santos-Agoncillo is a celebration of excellence and authenticity—values that UFC has upheld for more than five decades. We are proud to show that Filipino flavors can compete and excel anywhere in the world.”
The collaboration will roll out across multiple platforms, featuring engaging digital content, culinary showcases, and a special vlog series with Judy Ann Santos-Agoncillo. Through these initiatives, UFC and NutriAsia reaffirm their dedication to making Filipino cuisine recognized and celebrated worldwide.
