Globe Telecom Inc. is teaming up with Amazon Web Services (AWS) to expand its cloud infrastructure, modernize business-to-business (B2B) and digital platforms, and integrate artificial intelligence (AI)-driven tools to significantly enhance its service delivery and customer experience (CX).
The collaboration will leverage AWS advanced cloud capabilities to accelerate AI innovation, analytics, and modernized applications. This is expected to enable more proactive customer support, faster rollout of service enhancements, and deeper personalization across Globe’s entire customer base.
Specific areas of focus include upgrading the company’s network management system and improving SIM activation processes.
“Whether they are online or offline, we will be there for them,” said Globe Telecom president and chief executive Carl Cruz, adding that the company’s omnichannel service model is anchored on empathy and responsiveness.
“We will continue to study where our customers truly need us for face-to-face interaction, and we’ll meet them there,” he said.
Alongside the digital transformation, Globe is strategically expanding its physical retail footprint nationwide. Following a period of consolidation, Globe is reinvesting in retail touchpoints to meet customer preferences for engagement, both online and face-to-face.
