Prof. Bengal, the feline-focused sister brand of Dr. Shiba, has officially expanded its product line with the introduction of Kind Kibble for Cats and Cat Paste Treats. The launch marks a significant step in the brand’s commitment to improving everyday nutrition for cats through science-based, veterinarian-supported formulas.
The products were unveiled during “Prof. Bengal University,” a campus-themed event held at Pause Pet Lodge. The gathering brought together veterinarians, media, and cat owners for an in-depth look at the research and purpose behind the new offerings. The program highlighted the brand’s belief that proper feline nutrition should be both accessible to pet owners and genuinely enjoyable for cats.
At the heart of the launch is Prof. Bengal Kind Kibble, a high-protein, grain-free dry food made specifically for adult cats. Designed around the natural dietary needs of obligate carnivores, the formula contains 38 per cent protein sourced mainly from animals to help maintain muscle development, energy levels, and overall vitality. The recipe includes essential nutrients intended to support heart health, digestion, vision, and immunity.
The kibble uses natural ingredients, avoids artificial additives, and focuses on complete daily nutrition. Feeding trials conducted by the brand showed strong acceptance even among picky eaters, indicating that the formula balances palatability with nutritional value.
Alongside the kibble, Prof. Bengal also introduced Cat Paste Treats, the Philippines’ first functional paste treats developed specifically for feline health. Unlike conventional snack-style pastes, these are formulated to provide measurable wellness benefits. The line consists of five variants: Happy Tummy for digestive support, Pro Immune for immunity, Silky Fur for skin and coat, Bye Bye Floof for hairball control, and Easy Peesy for urinary care. Each variant contains ingredients suited to its purpose, including prebiotics, natural fiber, cranberry powder, fish oil, taurine, and other functional compounds.
Veterinary experts helped develop the formulas to ensure safety and effectiveness. Prof. Bengal conducted multiple palatability and digestibility trials, confirming that the pastes are well accepted even by senior and selective cats. The smooth texture makes them easy to serve—either directly, mixed with food, or used when administering medication.
Philipp “Phil” Renner, founder and CEO of both Dr. Shiba and Prof. Bengal, emphasized the importance of purposeful formulation in the brand’s products. He explained that every ingredient was selected with intention, ensuring that each treat or meal contributes positively to a cat’s overall well-being. He added that the team’s goal is to provide cat owners with healthier options that remain enjoyable for their pets and affordable for households.
The event also featured Hollywood actress and brand ambassador Liza Hope Soberano, who joined the program as a “Visiting Professor.” Soberano has been a long-time advocate of better pet care through her partnership with Dr. Shiba. Now a new cat owner herself, she spoke about how Prof. Bengal’s products have become part of her routine in caring for her recently adopted cats, noting the improvements she observed and the trust she places in the company’s science-based approach.
Supporting the technical side of the program, Dr. Roxanne Ignacio, veterinarian, delivered a talk on the increasing significance of functional nutrition for cats. She explained how formulas like those from Prof. Bengal allows pet owners to maintain a balance between taste and targeted health support—something especially useful for cats with specific nutritional needs or sensitivities.
Prof. Bengal’s expansion aligns with Dr. Shiba’s rapid growth across Southeast Asia. In just three years, Dr. Shiba and Prof. Bengal products have reached over 1,500 stores across the Philippines, Thailand, Singapore, Malaysia, Indonesia, and the United Kingdom, serving more than three million customers. As the Philippines continues to rank among Asia’s most pet-loving nations, the demand for specialized feline nutrition has become more pronounced.
Prof. Bengal’s Kind Kibble and Cat Paste Treats are now available through dr-shiba.com, major online marketplaces, and selected retail stores nationwide, with more locations joining the distribution network through November.
