Guess turned heads in Manila with the recent grand reopening of its flagship store at SM Mall of Asia. And the launch couldn’t have come with a more glamorous twist.
The global fashion brand unveiled a world-first store concept and named Andrea Brillantes as its very first local ambassador.
The reimagined store offers more than shopping—it’s an experience. Sleek, modern zones showcase seasonal collections, highlight local collaborations, and feature interactive digital touchpoints designed to draw in the next generation of fashion fans. It’s Guess at its most innovative, and Manila is the first city to host this new retail vision.
“This store represents the future of Guess,” said Maureen Stamati, executive director of Guess Philippines. “Debuting our first global concept here in Manila shows our confidence in the Filipino market. We’re raising the bar for what customers can expect, from design to in-store experience.”
Andrea, known for her fearless style and cultural influence, embodies the brand’s youthful energy.
“Guess has always inspired me to embrace my confidence and femininity,” she said. “Being named their first local ambassador is an honor, and I’m excited to represent a brand that celebrates boldness and individuality.”
As the face of Guess Philippines, Andrea will headline campaigns, attend key events, and help bring the brand closer to Filipino consumers with fresh, youth-driven storytelling.
