The chain of Honda dealerships formerly managed by ACMobility will transition to the Gateway Group and Borromeo Motoring Group (BMG), effective January 1, 2026. Under the new agreement, the Gateway Group will assume operations for Honda Cars Makati, Cebu, Negros, Cagayan De Oro, and Alabang. Meanwhile, BMG is set to manage Honda Cars Bacoor, Pasig, Mandaue, and Iloilo.
In addition to these new dealer principal appointments, Honda Cars Philippines, Inc. (HCPI) disclosed plans to establish a dedicated subsidiary to operate Honda Cars Shaw. This formation of this new ecosystem aims to bring the company closer to the market and better identify customer needs, with the ultimate goal of enhancing operational efficiencies that can be replicated throughout the wider network.
HCPI President Rie Miyake expressed confidence in the restructuring. “In a combined effort, the new subsidiary and our new and existing dealer partners will drive forward and ensure that Honda’s profound dedication to customer satisfaction is fully realized,” Miyake stated.
The implementation of these changes is subject to approval from relevant government regulatory bodies. Once cleared, the strategic transition is expected to commence in early 2026.
