The Federation of Filipino-Chinese Chambers of Commerce and Industry, Inc. (FFCCCII) led by its president Victor Lim, hosted a forum titled “Turn Your Raw Land into Profitable Venture Opportunities in Agri-Livestock with MNCs.” on Nov. 6, 2025.
The event aimed to showcase verified business models to landowners with undeveloped properties, promote cooperation with multinational companies, increase income, and strengthen national food security and rural development.
Lim expressed encouragement over having a common vision with agribusiness operators.
He noted an increasing demand for food security and inclusivity and noted that contract farming is an effective model for breeders to connect directly with the market, ensuring that breeders have a stable income while providing sellers with quality supply.
Lim said that through cooperation and shared responsibility, they could help local agribusiness thrive and foster stronger competition.
Keynote speeches were delivered by industry leaders, including James Miralles, AVP for contract growing operations of Bounty Fresh Group; Darwin Lictawa, assistant vice president of Charoen Pokphand Foods Philippines; Michelle Centeno, agricultural project manager of Cargill Joy Poultry; and Orlando dela Cruz, live operations manager of San Miguel Foods.
They shared their insights on market trends, challenges and strategies for achieving stable income.
They also discussed ways to access technology, information flow and expertise, as well as tactics for lowering investment risks and securing loans from financial institutions.
They also extended an invitation for aspiring entrepreneurs to reach out and explore potential partnerships.
Charoen Pokphand Foods set up a food kiosk, inviting participants to sample their freshly prepared products, while Bounty Fresh distributed souvenirs to guests, making the event both informative and enjoyable.
