Tuesday, May 19, 2026
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SM Prime investing P3 billion in Batangas Eco-Resort ‘M Village’

SM Prime Holdings Inc. (SMPH) is investing P3 billion to develop a flagship eco-resort community called M Village within Hamilo Coast in Nasugbu, Batangas.

The investment will be channeled through SMPH’s leisure resort residences arm, Costa Del Hamilo Inc., which is currently developing Hamilo Coast.

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The P3-billion project, M Village, is a 12-hectare development situated on the western seaboard of Batangas, facing the West Philippine Sea.

It is surrounded by naturally sheltered coves, including Papaya Cove, which offer safer docking and anchorage compared with exposed beaches, according to the company.

“M Village is a unique property because it combines upscale coastal living with seamless access to both nautical adventure and nature,” said Shirley Ong, executive vice president and business unit head of SM Leisure Resort Residences.

The development was recently recognized as Highly Commended Best Subdivision Development at the 13th PropertyGuru Philippines Property Awards.

It is designed to offer a marina lifestyle with waterways, green corridors and open spaces as central features. More than 60 percent of the estate will remain dedicated to open space and natural systems. Over four hectares are reserved for shared amenities such as a clubhouse, bi-level pools, a rain garden, family parks, an esplanade, and a large lawn for gatherings.

The first phase of the project includes over 170 residential lots, which will allow homeowners to station 4- to 6-meter boats and jet skis at their doorstep. The project is being planned with WATG Singapore as concept planner and Joel Luna Planning and Design as master planner. WATG’s portfolio includes Regent Bali Canggu, Nobu Residences Los Cabos, and several Four Seasons properties.

Ong said that market reception to M Village has been strong, with buyers securing units ahead of the scheduled turnover in late 2028.

Hamilo Coast, the larger development by SMPH, is a 5,900-hectare coastal resort with 13 distinct coves.

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